Kevin Ertell | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kevin Ertell

Former VP, Global Retail Operations Nike

As a renowned retail industry innovator, Kevin Ertell has over 30 years of experience strategically maximizing revenue and profitability through omnichannel transformations and groundbreaking leadership. Most recently at Nike, Kevin oversaw billions in store operations and innovations as Vice President of Global Retail Operations. During his tenure, he pioneered revolutionary labor models, cutting-edge training programs, and industry-leading sustainability initiatives. He also served as the Digital GM for Nike Running and led the Global Digital Operations at Nike. Prior to Nike, Kevin tripled e-commerce revenue and delivered record profits as SVP of Digital at Sur La Table. He was also a key executive at Borders Group, innovating their industry-leading loyalty program and cross-channel strategy, and built the first TowerRecords.com at the genesis of the e-commerce era. Widely considered a retail innovator, Kevin is frequently sought after as a strategic advisor and featured speaker at leading industry events. With expertise in digital acceleration, omnichannel optimization, and profit-centric transformations, Kevin helps retailers reimagine their business models for the future of commerce.

Check out the incredible speaker line-up to see who will be joining Kevin.

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