eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Katherine Danneberg Mattey, Chief Merchandising Officer at Uncommon Goods
Uncommon Goods Logo

Katherine Danneberg Mattey

Chief Merchandising Officer
Uncommon Goods

Check out the incredible speaker line-up to see who will be joining Katherine.

Download The Latest Agenda


Monday, February 24th, 2020

1:50 PM eTail Tonight: How To Turn A Product Into A Phenomenon

With so many choices available to today’s customer, how are you truly differentiating with your products? How are you creating the next big thing? A diverse group of companies will walk you through their secrets to success in a fun, Tonight Style panel discussion.  You’ll hear from The Chief Merchandising Officer at Uncommon Goods, the co-CEO at Yandy and the CEO of Aunt Fannie’s as they discuss how they’ve turned their brands into customer sensation! 

  • Breaking through the merchandising clutter and standing out with a product that makes a statement
  • Ensuring the item has a descriptive product name for easy search, ensuring visibility to shoppers on the hunt
  • Promoting reviews to show instant feedback for buyers
  • Getting your products sold quickly