eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Kate Addiego

Creative Director
Pottery Barn Digital

3:00 PM Panel Discussion: Stealing Smart From Retail Innovators

Get ready to step outside of your marketing comfort zone! These change makers discuss how they are breaking through digital marketing noise with:
• The craziest marketing tactics these brands tried—what worked and what didn’t
• The most cost effective digital interactions and how they can easily be replicated
• The online merchandising tactics that made the customer feel like they need the product

5:00 PM Retailer Hang Outs - Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Table 1: Driving New Customers To File
Hosted By: Jean-Marx Mantilla- Digital Marketing Director, Lands' End

Table 2: Omnichannel Marketing, Media Mix And Attribution 
Hosted By: Angela Hsu, SVP, Marketing and eCommerce, Lamps Plus 

Table 3: When Social Swells With Content—How Are You Breaking Through?
Hosted By: Alta Sparling, Director Campaigns & Content, SEPHORA

Table 4: Personalization, What Does It Mean To  You?
Hosted By: Javier Marimon, Sr. Director of Ecommerce Product and Technology, Hot Topic Inc

Table 5: Tools & Techniques for Optimizing eCommerce Platform Performance
Hosted By: Jim Richmond, VP, eCommerce, Kirkland’s

Table 6: How To Start Building Your Influencer Program And Engage Followers
Hosted By: Gail Hansche, Sr. Manager, Social Media, Jockey International, Inc

Table 7: Bringing Your Products To Life With Compelling Storytelling 
Hosted By:  Kate Addiego, Creative Director, Pottery Barn Digital

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda