Juhyun Kwon | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Juhyun Kwon

Senior Data Product Manager Albertsons Media Collective

Juhyun is a Senior Data Product Manager at Albertsons Media Collective where she and her team are responsible for continuously improving the measurement and reporting solutions available today. She is hyper-focused on the intersection of transparency, methodology differentiation, and industry standardization of measurement in retail media.

Prior to her time at Albertsons Media Collective, Juhyun worked at Roundel owning reporting, insights, and analytics for one of the largest accounts overseeing over $40M in ad spend.

Juhyun holds a degree in Marketing and Management Information Systems from the University of Minnesota Twin Cities and currently pursuing her MBA at NYU Stern. In her free time, Juhyun enjoys indulging in arts and crafts, particularly crocheting and baking scrumptious sugar cookies.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Track 5: Panel: Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success

  • Discussing the effectiveness of incrementality as a retail media metric 
  • Understanding how to more accurately measure incrementality fir better ROI and business growth 
  • Sharing case studies and industry examples where prioritizing incrementality has led to successful outcomes in RM 

Check out the incredible speaker line-up to see who will be joining Juhyun.

Download The Latest Agenda