John Lents

Performance Marketing Manager GSK

John Lents joined GSK Consumer Healthcare in 2017 and has since been obsessed with finding new ways to leverage data to improve their brands’ ability to connect the right consumers with the right message at the right time. Whether leveraging ML tools to uncover insights hidden in consumer feedback, AI to ferret out creative performance-driving creative elements, or developing faster, more accurate attribution models, he’s looking for the right machine to do the heavy lifting.