Jim Mitchell | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jim Mitchell

CEO Awesome CX

Jim Mitchell, CEO at Awesome CX, brings two decades of executive experience from Accenture and a profound understanding of Customer Experience. Having successfully sold his own company to Mattel, Jim brings invaluable insights into the critical role of customer experience and the value it brings to brands. His expertise extends to developing tailored CX solutions for businesses of different sizes, driven by a passion for innovation and awareness of technology's evolving role in the CX landscape. Jim is committed to ensuring that businesses, regardless of size, can navigate the dynamic realm of customer experience to both grow and maintain customers.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Panel: Catering To Diverse Customer Needs In eCommerce

  • Exploring the evolving consumer demand for more diversity and realism in fashion, both in advertising and product offerings 
  • Analyzing how brands are reshaping their marketing strategies and product lines to reflect a more inclusive image of today’s population 
  • Showcasing case studies and examples of successful initiatives where brands have embraced diversity, fostering greater consumer engagement and loyalty 

4:20 PM Panel: We MUST Overcome the Silos: Pushing Past the Walls That Have Been Put Up Across Your Business

  • Pinpoint the departments you need to collaborate with in order to have an end to end picture of your customer 
  • Create common objectives and organizational goals that help departments align 
  • Instill the importance of customer experience across the organization with trainings and CX advocates 
  • Make sure that your customer doesn’t see whatever seams might exist between the channels/silos

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda