Jenny Hanlon

Senior Director, User Experience VF Corp

Jenny Hanlon is Senior Director of User Experience Design at VF Corporation, working across their global portfolio of iconic lifestyle brands, including The North Face®, Vans®, and Timberland® to create best in class customer experiences by meshing user need, business goals, and technical capabilities.

Throughout her career in experience design, Jenny’s work has spanned the gamut from finance and healthcare to insurance and eCommerce. She relishes her current role of leading a team of talented designers, supporting tireless consumer advocacy, while building for business growth. Instilling contextual empathy into the shopping experience is Jenny’s expertise, and she loves being surprised by user behaviors as they change over time.

Jenny lives in Denver, Colorado with her college sweetheart and her two brilliantly nutty little kids. Time away from the desk revolves around coffee, karate, bike rides, brewery visits, soccer, additional coffee, and endless episodes Bluey.