Jenna Habayeb

CMO Canndescent

Jenna specializes in the strategic development and implementation of fully integrated marketing campaigns with a core focus on brand storytelling and data driven design. She has applied this philosophy to help numerous brands create authentic experiences, engage with consumers on a deeper level, and maximize brand exposure and awareness. She has led key marketing initiatives for beloved brands including bareMinerals, bebe, Burger King, TABASCO, Splendid, Ella Moss, Tween Brands and more over her long career. With experience on both the agency and the brand side, Jenna brings a deep knowledge on consumer behavior, media & brand partnerships, as well as digital/social experience.

In her most recent role as CMO for 7 For All Mankind, she launched a 360 global strategy to bring relevance back to the brand. This included an international campaign & media launch, celebrity & influencer activations, an ecommerce replatform, a store of the future build and a robust social and digital marketing strategy. With this 7 For All Mankind experienced 6 consecutive quarters of profitable growth; the first in over 5 years.

Taking note from her beauty, retail and CPG experience, Jenna is now applying her knowledge to Canndescent, an ultra-premium cannabis brand, to ensure Canndescent maintains a luxury stature and is naturally integrated into consumers’ lifestyles.