Jamie Braxton is the CMO and Co-Founder of EMRA, a premium oral care brand redefining daily hygiene through design, science, and self-expression. With over 16 years of experience leading eCommerce and brand growth across beauty, wellness, and lifestyle categories, Jamie brings a rare blend of creative direction, lifecycle marketing expertise, and operational strategy.
A CES Innovation Award honoree and recipient of both Red Dot and iF Design Awards, Jamie’s work bridges luxury branding with measurable growth, translating storytelling and design thinking into scalable customer experiences.
At eTail West, he’ll share actionable insights on "The Loyalty Shift: Engaging Today’s Customers Through Unique Experiences."
Monday, February 23: Summit Day
4:05 PM Loyalty: Panel Discussion: The Loyalty Shift: Engaging Today’s Customers Through Unique Experiences
Consumer expectations are rapidly evolving, pushing retailers to rethink loyalty beyond points and discounts to truly meaningful experiences. As competition intensifies, brands must find new ways to connect, surprise, and delight customers in ways that foster lasting engagement. In this session, loyalty experts share innovative strategies for creating unique, personalized experiences that deepen customer relationships, boost retention, and drive long-term value, which they are achieving through:
- Tailoring experiential rewards for your customers based on their interests
- Weaving these offerings into your existing loyalty programs or building something new
- Building further brand love with exclusive access to these experiences
- Capitalizing on the social aspect of these experiences to gather UGC for social posts
Check out the incredible speaker line-up to see who will be joining Jamie.
Download The Latest Agenda