eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Heather Craig, Head of Retail Experience at thredUP
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Heather Craig


Head of Retail Experience
thredUP

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Panel Discussion: The Merging Of Online & Offline To Deliver The Optimal Customer Experience

What does the online to offline ecosystem look like? As we all know, customers don’t see channels, so from their perspective, how is it all merging all together? Panelists will discuss:

  • How can you continuously keep the two channels connected and working together?
  • How are you using physical space in a new way with eCommerce? How are stores tying into web, apps, etc. because your guest is everywhere?
  • With shopping shifting to online, what role does the store play now?
  • How is this experience becoming more seamless?
  • Ideas for connecting stores to eCommerce in an intuitive way (signage?)
  • How are you using your online channels (app/online) to tell the world about your stores?