Harvey Bierman | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Harvey Bierman

CEO Red Van

Harvey Bierman is the Chief Executive Officer of Red Van Workshop, an innovative digital commerce agency, certified both within the Salesforce and Shopify ecosystems. He joined Red Van Workshop as Chief Strategy Officer in the summer of 2023 and was appointed as the company's first-ever CEO in September 2023.

Prior to joining Red Van Workshop, Harvey held various leadership roles in the technology and commerce sectors, where he developed a reputation as a strategically minded operator with a commitment to values-based leadership. His extensive experience includes overseeing product development, managing cross-functional teams, and data-driven decision making that align with evolving market trends. Harvey's commitment to innovation and customer success continues to drive Red Van Workshop's vision to make commerce even better.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

9:20 AM Innovation Theater: Built to Scale: How to Avoid eCommerce Growing Pains

Launching and re-platforming an ecommerce site is exciting but also represents the beginning of a long and sometimes complex journey. While platforms like Shopify and Salesforce help you get started, scaling your business end-to-end can bring challenges, from degrading website performance to technical debt, complex customer service workflows, and effective forward and reverse logistics. This session will explore how Red Van helps brands and retailers overcome obstacles with scalable, resilient solutions designed for sustained growth, beyond the project end date. 

Learning Objectives: 

  • Understand the challenges ecommerce businesses face as platform needs evolve with growth 
  • Learn how organization design, team competency, and flexibility can enhance business performance - at different stages of growth. 
  • Identify actionable steps to develop reliable, scalable, and resilient ecommerce solutions. 
  • Discover real-world examples of successful ecommerce growth stories 

Check out the incredible speaker line-up to see who will be joining Harvey.

Download The Latest Agenda