Transform UX + MERCHANDISING SUMMIT
Monday, February 24th, 2020
It’s no accident that UX is often called CX as brands must approach UX with a human-centered approach that understands user pain points and needs. Hear how companies such as REI think about customer-centric design and apply this to their retail organizations in this keynote panel.
- Knowing your audience and creating relevant and compelling content
- Providing adequate customer support through chat, video, FAQ’s, etc.
- Understanding UX on your mobile site and the priorities for mobile users
- Testing continuously to ensure ease of navigation and a frictionless UX
Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.
Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods
Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe
Table 3: Topic Pending
Hosted By: Lisa Malleus, Head of North American Digital Tech Capabilities, Mondalez International
Table 4: Customer Experience Measurement
Hosted By: Haley Nemann, Senior Manager, Shopper Insights & Experience, VF Corporation
Table 5: Topic Pending
Hosted By: Mark Bietz, CMO, Fun.com