eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Haley Nemann, Sr. Manager, Shopper Insights & Experience at VF Corp.

Haley Nemann


Sr. Manager, Shopper Insights & Experience
VF Corp.

Check out the incredible speaker line-up to see who will be joining Haley.

Download The Latest Agenda

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


11:10 AM Keynote Panel Remix: Keeping The Customer First: Customer-Centric UX & Design Best Practices For Retail

It’s no accident that UX is often called CX as brands must approach UX with a human-centered approach that understands user pain points and needs. Hear how companies such as REI think about customer-centric design and apply this to their retail organizations in this keynote panel. 

  • Knowing your audience and creating relevant and compelling content
  • Providing adequate customer support through chat, video, FAQ’s, etc.
  • Understanding UX on your mobile site and the priorities for mobile users
  • Testing continuously to ensure ease of navigation and a frictionless UX

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


5:00 PM Retailer Roundtables – Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.

Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods

Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe

Table 3: Topic Pending
Hosted By: Lisa Malleus, Head of North American Digital Tech Capabilities, Mondalez International

Table 4: Customer Experience Measurement
Hosted By: Haley Nemann, Senior Manager, Shopper Insights & Experience, VF Corporation

Table 5: Topic Pending
Hosted By: Mark Bietz, CMO, Fun.com