eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Gabriela Cruz, Sr. Manager, Digital Marketing at Bliss
Bliss Logo

Gabriela Cruz


Sr. Manager, Digital Marketing
Bliss

Check out the incredible speaker line-up to see who will be joining Gabriela.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


2:05 PM Panel Discussion: Generation Z Email Expectations And Optimized Interactions

Generation Z has incredible buying power and they are in fact opening email, contrary to popular belief. Join this group of retailers as they walk you through the Gen Z trends they are observing and ideas for how to capture their attention and loyalty. This session will discuss:

  • The current Generation Z customer journey expectations and how to market to them
  • What aspects of messaging marketers need to focus on or enhance for retention and CLV
  • Exchanging information for product benefits—taking “advantage” of an open generation

4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT 

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform TECH Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End