Harnessing the full potential of social commerce means going beyond simple interactions—it’s about creating seamless, engaging pathways that transform casual browsing into confident purchases. Today's consumers expect social platforms to serve as both discovery hubs and checkout channels that fit naturally into their digital lives. During this panel, industry pioneers unveil proven strategies to turn social discovery and engagement into effortless sales, inspiring trust and loyalty at every step by

TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by: