eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Erika Green, Director, Product Management & UX Design at DICK'S Sporting Goods
DICK'S Sporting Goods Logo

Erika Green

Director, Product Management & UX Design
DICK'S Sporting Goods

Check out the incredible speaker line-up to see who will be joining Erika.

Download The Latest Agenda

Day Three – Thursday, July 1, 2021

Thursday, July 1st, 2021

1:35 PM PANEL DISCUSSION: Accelerating Your Digital Transformation Timeline – Looking To The Future

The pandemic forced organizations to prioritize digital transformation and boost their technology investments to compete. In this panel discussion, hear how a group of retailers are evaluating the changes they made in 2020 and find out how they are continuing these transformation efforts in 2021 and beyond. Panelists will review ideas for:

  • Looking at how transformations in your infrastructure could streamline internal processes and unlock business value 
  • Getting buy-in for a company-wide overhaul (back end and front end) 
  • Shifting operating models & organizational power structures to support tech upgrades 
  • Evaluating the impact of previous digitization efforts on serving customers during the pandemic 
  • Figuring out timelines for even more digitization that will enable operational data AND fully automate existing systems