eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Eliza Ollinger

GM, eCommerce Blain's Farm & Fleet

With over 15 years of experience in e-commerce, marketing, and strategy, Eliza is passionate about results-oriented leader who thrives on unlocking new markets, driving demand, and innovating business models. She is the GM of e-commerce at Blain's Farm & Fleet and have previously led cross-functional teams and partnered with top brands such as DoorDash, Kroger and Papa Johns to deliver on-site and integrated customer experience campaigns, optimize e-commerce fulfillment, and generate high ROI

Check out the incredible speaker line-up to see who will be joining Eliza.

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