eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Ekta Chopra, Chief Digital Officer at e.l.f. Beauty

Ekta Chopra


Chief Digital Officer
e.l.f. Beauty

Check out the incredible speaker line-up to see who will be joining Ekta.

Download The Latest Agenda

Day Two – Wednesday, June 30, 2021

Wednesday, June 30th, 2021


3:50 PM PANEL DISCUSSION: The New Generation of Loyalty: Revamping Your Strategy To Exceed Customer Expectations

Loyalty does now just mean earning points and receiving discounts, it also means making your customers an integral part of your community and amplifying their voice to help other buyers. During this panel, learn how to set up a unique loyalty program that improves retention and builds an engaged community by:


  • Evaluating new loyalty programs—what is working well and what is not 
  • Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail 
  • Tracking a membership based mindset: knowing customer preferences that will keep them engaged, and building long term customer connections 
  • Experiences for “members-only”: understanding what exclusivity is featured and how community is being built 
  • Determining which perks customers are really valuing as brands keep raising the stakes