February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Dr. Moran Cerf
Professor, Neuroscience & Business, Kellogg School of Management
Do your customers find your digital marketing effective, memorable, attention grabbing, emotionally stimulating, and engaging? That is, after all, your ultimate goal and hope when producing content. Dr. Moran Cerf’s techniques have the answers to identify the most and least engaging moments in advertising, and in real-time. Discover how neuroscience may offer the most accurate measure of ad effectiveness, and how your message can resonate with customers.