eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Dr. Moran Cerf

Professor, Neuroscience & Business, Kellogg School of Management
Northwestern University

12:35 PM Guest Speaker! Measuring Neural Engagement In Advertising: Driving Customer Engagement

Do your customers find your digital marketing effective, memorable, attention grabbing, emotionally stimulating, and engaging? That is, after all, your ultimate goal and hope when producing content. Dr. Moran Cerf’s techniques have the answers to identify the most and least engaging moments in advertising, and in real-time. Discover how neuroscience may offer the most accurate measure of ad effectiveness, and how your message can resonate with customers.

Check out the incredible speaker line-up to see who will be joining Moran.

Download The Latest Agenda