Doug Straton | eTail Palm Springs

Doug Straton

Doug Straton

Chief Marketing Officer Bazaarvoice
Doug Straton

Tuesday, February 24

4:45 PM Track 5: Client Case Study: Optimizing for AI: The Triple-A framework for shopper discovery

Search is changing. Is your brand visible to the AI agents now guiding shopper decisions? Discover the shift from 'share of search' to 'share of summary' and learn precisely how to optimize your digital shelf for the new machine-led economy.

In this session, Doug Straton, Chief Marketing Officer at Bazaarvoice, covers:
  • The shift: Why AI-led discovery demands a total rethink of your SEO and content strategy.
  • The strategy: How to use verified reviews and UGC to validate your brand to algorithms.
  • The solution: Implementing the Accessible, Authentic, Abundant (Triple-A) framework to guarantee visibility.

Check out the incredible speaker line-up to see who will be joining Doug.

Download The Latest Agenda