Doug Jensen

SVP, Experienced Data & Analytics Leader NielsenIQ/IRI/Avon Products/Estee Lauder Companies

• Doug Jensen is an accomplished senior Data & Analytics executive specialized in building analytics capabilities to drive digital transformation.

• A trusted advisor to CMOs, he is an influential cross-functional leader with extensive experience in navigating multi-category / multi-brand global organizations to drive business outcomes.

• Doug is an exceptional team builder, proficient in building and retaining analytics talent.

• He is proficient in marketing analytics, digital/social/earned media, MarTech/CRM strategy and execution, and marketing upskilling/training. His expertise is in marketing mix modeling.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

11:05 AM KEYNOTE PANEL: Driving Sustainable Growth By Elevating Your Customer Acquisition Strategy

Implementing targeted digital marketing campaigns to attract high-value customer segments
Utilizing data analytics to refine customer acquisition channels and optimize ROI
Developing personalized customer journeys to enhance conversion rates and retention
Integrating customer feedback loops to continuously improve acquisition strategies and customer satisfaction

Check out the incredible speaker line-up to see who will be joining Doug.

Download The Latest Agenda