Dhritiman Saha

Pivot is the word that became exceedingly important as the Pandemic grew (and continues to do so). Dhritiman Saha and team did just that—accelerating digital, and building upon omnichannel and business transformation. The outcome: profitable digital sales growth during the Pandemic. Listen in to:

• Discuss the key factors for pivoting to ensure an effective brand transformation during the Pandemic
• Review and adjust the goals of the pivot and its impact on the customer experience
• Apply new strategies and continue to adjust to the “new normal”
• Win back customers and keep current customers loyal through an updated brand promise