eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

David Yang, Sr. Director, Digital Innovation & Global Operations at Banana Republic
Banana Republic Logo

David Yang


Sr. Director, Digital Innovation & Global Operations
Banana Republic

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


4:00 PM Panel Discussion: Building Lookalike Personas To Attract New Customers

The first step in personalization is all about segmentation. This panel deep dives into how to create optimal personas so that you can shape the customer experience of the future. Digital experts from SmileDirectClub, Newton Baby and Banana Republic present tactics for personalization that guarantee a conversion lift.

  • Modeling quality, research-driven personas of your customers 
  • Knowing what KPIs to use to create lookalike customer profile 
  • Utilizing lookalike modeling for predictive analytics to uncover spending trends on what, where, and when similar customer buy 
  • Building tactics to find new clients and drive them to your site when your lookalike model is created 
  • Incrementally testing to determine the optimal level of personalized promotions and messaging