David Cost | eTail Palm Springs

David Cost

David Cost

VP, Digital & eCommerce Rainbow Shops
David Cost

Tuesday, February 24

5:05 PM Track 5: Case Study: Is Your Mobile App Doing All It Can for Customer Loyalty & Retention?

At Rainbow Shops 20% of shoppers are on the mobile app. David Cost oversees ecommerce at the brand and is thinking about how the retailer can better leverage the mobile app. In this case study, David will share:
  • Optimizing the app experience to drive great customer engagement
  • Leaning into push notifications versus email or SMS outreach
  • Driving greater app use and conversion rates through improved personalization

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda