David Cost is VP of E-Commerce & Digital at Rainbow Shops, where he leads digital strategy and operations for a 900+ store retailer. He has spearheaded major transformation initiatives including replatforming from Salesforce Commerce Cloud to Shopify, launching native mobile apps, rolling out Buy Online, Ship to Store, and expanding into marketplaces such as Walmart and SHEIN.
With more than 20 years of experience in digital commerce, David has shaped the industry as both an operator and advisor. He co-founded one of the first comparison-shopping engines, PriceSCAN, and continues to advise leading martech providers such as Shopify, Attentive, Blotout, and AppBrew.
Tuesday, February 24
5:05 PM Track 1: Case Study: Is Your Mobile App Doing All It Can for Customer Loyalty & Retention?
At Rainbow Shops 20% of shoppers are on the mobile app. David Cost oversees ecommerce at the brand and is thinking about how the retailer can better leverage the mobile app. In this case study, David will share:
- Optimizing the app experience to drive great customer engagement
- Leaning into push notifications versus email or SMS outreach
- Driving greater app use and conversion rates through improved personalization
Check out the incredible speaker line-up to see who will be joining David.
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