Daniel Sims

Sr. Director of Marketing RedPoint Global

Every retail marketer knows that personalized experiences are driven by data. Although everyone has access to customer data, knowing how to utilize it successfully is often shrouded in ambiguity. In the quest for real-time, personalized experiences, I will draw upon my experience working with top tier retailers to cover how to identify sources of customer data that will mean something to you, how to connect those sources into a single customer view, and how to analyze the data to deliver personalized offers.