Dana Schwartz

VP, Global Direct to Consumer & Digital Keen Footwear

Dana Schwartz is the VP of Global Digital and DTC for KEEN Footwear. Dana has led digital and DTC efforts for such brands as Ethan Allen, ECCO and Brookstone and now at KEEN where she is given her greatest opportunity to be a change agent at this Fan-first and business unusual high-values brand to ignite the consumer journey through a digital first consumer experience, globally. Dana has been recognized by Retail Touchpoints as an Innovator of the year for her work at ECCO and leveraging Salesforce to blur the lines between physical and digital retail and also sits on the NRF Digital Council with an incredible group of forward-thinking thought leaders. Her specialty is content and commerce “storyselling” that brings authentic, rich and purposeful experiences to fans of a brand.