Dana Karlin

Head of Industry, Fashion TikTok

Dana Karlin is the Head of Industry, Fashion at TikTok, where she leads a world-class sales team helping fashion brands activate at scale on the platform. Dana joined TikTok over 4 years ago as Brand Partnership Lead, where she built the Fashion, Home & Living, Auto and Sports verticals.

Previously, she helped shape several ad tech start-ups within the mobile and programmatic space, after beginning her career on the agency side working with brands like Jimmy Johns, McDonald's and Intel.

Originally from Chicago, Dana now calls Austin, TX home. Her FYP reflects her diverse interests: dogs (her #1 passion), travel, fashion, food, interior design, and sustainable living.