Dana Karlin | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Dana Karlin

Head of Industry, Fashion TikTok

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Track 3: Panel: Tackling TikTok: Maximizing Impact through Paid and Organic Strategies

  • Develop compelling and authentic content tailored for TikTok's audience and trends. 
  • Utilize TikTok's advertising platform to amplify reach and engagement through targeted campaigns. 
  • Foster community interaction and virality through strategic use of hashtags and challenges. 
  • Analyze performance metrics to refine and optimize both paid and organic TikTok strategies for maximum impact. 

4:50 PM Track 3: TikTok Takeover: How SKIMS Conquered Social Commerce

Want to achieve explosive growth like SKIMS? Join TikTok's Head of Industry - Fashion, Dana Karlin, at eTail for an exclusive look at how they leveraged TikTok's business solutions to transform and drive sales.

  • Hear how SKIMS leverages TikTok's industry-leading solutions to fuel their growth
  • Discover the strategies you can use to achieve similar success
  • Learn immediate ways to develop content that converts at scale

Check out the incredible speaker line-up to see who will be joining Dana.

Download The Latest Agenda