eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Cindy Davis, Chief Brand Officer at Bed Bath & Beyond
Bed Bath & Beyond Logo

Cindy Davis

Chief Brand Officer
Bed Bath & Beyond

Check out the incredible speaker line-up to see who will be joining Cindy.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021

11:20 AM Keynote Fireside Chat: Delivering on Brand Purpose Through Customer-Inspired Strategies

  • Utilizing data and insights to achieve high levels of personalization and reinforce brand promise 
  • Identifying key customer segments in order to anticipate customers’ needs, provide inspiration and strengthen loyalty 
  • The art of developing a customer value proposition that brings brand purpose to life
  • Cultivating empathy through omnichannel experiences – digital offerings and in-store experiences – that meet customers at their current life stages
  • Thinking holistically about the entire customer experience - from your homepage to checkout