eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Chitralekha Rath, Sr. Manager, Data Analytics at Adidas
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Chitralekha Rath

Sr. Manager, Data Analytics

Check out the incredible speaker line-up to see who will be joining Chitralekha.

Download The Latest Agenda

Transform TECH Summit

Monday, February 24th, 2020

2:10 PM Case Study Remix: Data Analytics At adidas: Success Stories, Challenges And Opportunities

At adidas they thrive to live by a motto of 'Confidence, Collaboration and Creativity' and strive to be customer obsessed. To attain that goal in the most data driven fashion, two years ago they embarked on a ‘Data and Analytics’ initiative. As part of this journey, they have completed several projects around forecasting, predictive modeling and advanced data analytics. This discussion would focus around these key initiatives, their application in the digital space and other analytic projects currently underway in the brand and digital analytic space. They will focus on the three specific areas, and at the end, hear from your fellow peers as you discuss these topics at your roundtables:

  • Macro level of data analysis and forecasting
  • Adidas marketing initiatives with digital channels
  • How data is enhancing brand equity