eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Chitralekha Rath

Sr. Manager, Data Analytics Adidas

I work as the Senior Manager of data analytics and manage a data analytic team at adidas. My team partners with stake holders in finance, supply chain, digital analytics and other departments to build predictive models, conduct advanced analytics, perform data wrangling and improve processes. We also implement automation using RPA by partnering with vendors. 

Our tech stack includes SQL, R, Python, Alteryx for analytics and Tableau for visualization. 

Our team is part of a larger and recent initiative within adidas to use data as the building block of decision making processes. 

My background is in Economics and I finished my doctoral work form University of Wisconsin at Milwaukee. Prior to adidas I worked at comScore and First Tech and worked in data analytics, risk management and model building. I live with my husband and my six year old Boston Terrier (who is the boss of the family) in Hillsboro, OR. 

Check out the incredible speaker line-up to see who will be joining Chitralekha.

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