Chase Fisher

Founder & Owner
Blenders Eyewear

Blenders Eyewear was founded in 2012 by Chase Fisher. The idea spawned when Chase went to see one of his favorite DJs at a Downtown San Diego nightclub. His neon green “beater” sunglasses received an overwhelmingly positive response, and what started out as a night full of close friends and good music quickly escalated into a full-fledged obsession with sunglasses.

After further research Chase learned that one company lords over approximately 80% of the global sunglasses market, he knew it was a broken system begging for disruption. And disrupt he did.

Chase believes in the hustle, he started a grassroots effort buoyed by social media and his SDSU network, selling shades out of his backpack while doubling as a surf coach during the company’s first year. He leveraged his background as a sponsored athlete (surfing, snowboarding) to develop sunnies with scintillating style and adventurous spirit—the visual embodiment of the company’s "live in forward motion" maxim. It’s been this steadfast self-determination—and the combined efforts of the San Diego-based company’s 24-person team—that’s established Blenders as one of America’s fastest-growing sunglasses brands today.

Check out the incredible speaker line-up to see who will be joining Chase.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:05 PM Case Study Remix: Pura Vida Bracelets & Blenders Eyewear: Building a Brand on Instagram

Griffin Thall is the Co-Founder and CEO of Pura Vida Bracelets. Since launching the brand in 2010, Thall has established himself as a leader in growth and content marketing and helped grow Pura Vida into a multi-million dollar company with over 1.4 million followers on Instagram. Together with Chase Fisher, Owner of Blenders Eyewear, a San Diego based sunglasses and goggle company, hear their advice for:

Developing an authentic social media strategy that stays true to your brand and core values
Gaining more followers and increasing engagement—tips and tricks
Working with influencers and other fans to build a strong brand community