eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Cecilia Jamieson, Consumer Acquisition Manager at New Balance Athletics Inc.
New Balance Athletics Inc. Logo

Cecilia Jamieson


Consumer Acquisition Manager
New Balance Athletics Inc.

Check out the incredible speaker line-up to see who will be joining Cecilia.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020


8:20 AM Keynote Panel Discussion: Making The Most Of Your Paid Search Budget

A diverse group of retailers, from apparel and sporting goods to legal services will walk through their SEM strategy and the tools they find most helpful and also what has been less effective so that you can plan out your 2020 search budget and see measurable results. Review ideas for:

  • Adjusting to responsive search strategies 
  • Shifting towards Expanded Text Ads to convey their messages to potential customers
  • Readying retailers for automated bidding strategies
  • Keeping on top of cross-device reporting and re-marketing in Google Analytics