eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Cathey Curtis, Global VP, Women’s Marketing at Billabong
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Cathey Curtis


Global VP, Women’s Marketing
Billabong

Check out the incredible speaker line-up to see who will be joining Cathey.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


2:50 PM Panel Discussion: Joining The Social Circle—Turning Impressions Into Passions

Using the voice of your customer as an advocate for your brand can be a powerful tool in a retailer’s arsenal. Looking to turn followers and likes into revenue? Want to go beyond reviews and UGC? This panel, featuring brands like Threadless, Billabong and Birdies, brings social advocacy to life. 

  • Fostering brand loyalty and building a cult following through inspirational social media programs
  • Making your brand “addicting”—what drives fans and followers to keep coming back for more 
  • Identifying brand advocates who thrive in social environments and can bring others in 
  • Turning fans into brand ambassadors, and turning that ambassador into a micro-influencer