eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Cathey Curtis, Global General Manager, RVCA Women's at RVCA
RVCA Logo

Cathey Curtis


Global General Manager, RVCA Women's
RVCA

Check out the incredible speaker line-up to see who will be joining Cathey.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


2:50 PM Panel Discussion: Joining The Social Circle—Turning Impressions Into Passions

Using the voice of your customer as an advocate for your brand can be a powerful tool in a retailer’s arsenal. Looking to turn followers and likes into revenue? Want to go beyond reviews and UGC? This panel, featuring brands like Threadless, RVCA, FabFitFun and Birdies, brings social advocacy to life. 

  • Fostering brand loyalty and building a cult following through inspirational social media programs
  • Making your brand “addicting”—what drives fans and followers to keep coming back for more 
  • Identifying brand advocates who thrive in social environments and can bring others in 
  • Turning fans into brand ambassadors, and turning that ambassador into a micro-influencer