Cary Lawrence

CEO Decile

Cary is the CEO of Decile, a customer data and analytics platform whose mission is to help e-commerce brands grow profitably. Decile spun out of SocialCode, a digital marketing firm, in July 2020 where Cary was a co-founder back in 2010. Prior to SocialCode, she worked in the Ad Innovations group at Washington Post Digital and served as a Program Associate at the Aspen Institute in the Communications and Society Program and has roots in the agency world. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University and taught Digital Analytics in Georgetown’s PR and Corporate Communications program. She lives in Washington DC with her husband Mark and two children.