Carter is a Content, Advertising, Branding and Production expert with extensive experience working inside three of the West Coast’s most successful lifestyle, fashion and beauty startups. On the agency side, he’s created ads, content and defined positioning and strategy for top brands.
Carter Is currently the VP of Content & Creative at FabFitFun in Los Angeles. He was recruited to join FabFitFun to build, from the ground up, an in-house Ad Agency + Production Company, with full development and production capabilities, from script to screen. He is the most senior executive in Content and Creative and leads the strategy, development and production of all content, from longform series to short-form ads, paid and owned, on every channel, including IG, FB, YT and OTT (Hulu), TV, and OOH. He also leads all design and brand work, including seasonal themes, box designs, and brand and style guides.
Carter is currently responsible for leading a team of 48 directly and co-leading 57+ in an organization of more than 700. In Addition to directly managing the content, creative, production and brand teams, he is directly responsible for, or collaborates on, all content strategy and also collaborates on all acquisition/growth marketing strategy around media, messaging, testing and optimization. As a player/coach, Carter built the team he directly manages from scratch, hiring (writers, directors, producers, designers, photographers, editors, videographers, project managers. etc) for talent and coaching to greatness. Almost all content is produced in house, including National TV commercials. Since joining FabFitFun in June 2017, Carter has been a key player in growing the subscription base from 300,000 to almost 2 million members. Carter’s innovative concepts, including a Facebook Live show which he describes as a modern day mobile first Home Shopping experience for millenials, are some of FabFitFun’s key drivers of new growth outside the subscription box.
Check out the incredible speaker line-up to see who will be joining Carter.
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