eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Caroline Homlish, VP, Direct-to-Consumer at Supergoop!
Supergoop! Logo

Caroline Homlish


VP, Direct-to-Consumer
Supergoop!

Check out the incredible speaker line-up to see who will be joining Caroline.

Download The Latest Agenda

Day Three – Thursday, July 1, 2021

Thursday, July 1st, 2021


12:50 PM DIGITALLY NATIVE KEYNOTE PANEL DISCUSSION: D2C Expansion And Creating A Feedback Loop With Customers

The direct to consumer market continues to grow rapidly and there are no signs of a let up anytime soon. Along with this trend, customer expectations are also at an all time high, so competition is fierce. Hear from executive at D2C companies as to how they are approaching the physical retail space and their plans for 2021 and beyond.

Discuss: 

  • Analyzing how feedback in digitally native stores may be different than feedback online: how to connect and track the conversations back to product and marketing 
  • Making store visitors aware of the online business, and creating a seamless experience for the visits between both channels 
  • Recreating merchandising opportunities to mimic how a customer engages in store
  • Building out merchandising in stores and ensuring omni-efficiency 


Caren Sinclair Kay, President, Dormify

Caroline Homlish, VP, DTC, SUPERGOOP!