February 23 - 25, 2021
Day Two – Wednesday, February 24, 2021
Wednesday, February 24th, 2021
3:35 PM Retailer Only Collaborative Workshop: Buy Now, Pay Later: How Millennials & Gen Z’ers Want to Shop
Today’s retailers face an array of solutions to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of everyday online commerce.
These shifting forms of consumer financing have impacted shopping experiences and expectations from millennials and Gen Z consumers. In this session you’ll learn about millennial & Gen Z attitudes towards credit, and how these “next-gen” consumers are leveraging buy now, pay later as part of their digital wallets.