Carol Hargrave

Senior Director, Product Marketing
PayPal

Carol Hargrave, Senior Director, Product Marketing at PayPal Carol leads product and merchant marketing for Global Pay Later products at PayPal. She and her team are responsible for bringing PayPal’s buy now, pay later product to market. Prior to her role at PayPal, Carol was the head of marketing at Klarna while living in Sweden. Carol has spent her career delivering consumer financing products to retailers and consumers. She spent 9 years working on consumer and private label credit programs at Citibank before joining Bill Me Later, which was acquired by PayPal in 2008. Carol has 20+ years of experience building marketing strategies that drive growth.

Check out the incredible speaker line-up to see who will be joining Carol.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

3:35 PM Retailer Only Collaborative Workshop: Buy Now, Pay Later: How Millennials & Gen Z’ers Want to Shop

Today’s retailers face an array of solutions to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of everyday online commerce.

These shifting forms of consumer financing have impacted shopping experiences and expectations from millennials and Gen Z consumers. In this session you’ll learn about millennial & Gen Z attitudes towards credit, and how these “next-gen” consumers are leveraging buy now, pay later as part of their digital wallets.