eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Carly Dahlen, Sr. Director, Customer Acquisition at Fabletics
Fabletics Logo

Carly Dahlen

Sr. Director, Customer Acquisition

Check out the incredible speaker line-up to see who will be joining Carly.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Panel Discussion: Shaping And Executing Your Influencer Strategy

Influencer marketing is hugely popular but it can be easy to make mistakes and invest in the wrong strategy for your audience. Panelists from Good American, Fabletics, Shopstyle and Grove Collaborative will share their approaches and the key factors to consider when you are mapping your influencer campaign. Discuss ideas for:

  • Adjusting internal thinking from highlighting product and your brand, to highlighting your fans
  • Bolstering impressions with well known social influencers
  • Tracking attribution via individual codes and coupons
  • Ensuring authenticity from your brand ambassadors’ content, but also ensuring they follow brand protocol
  • Funding influencers: not all are the same. Lessons learned from spreading budgets and time
  • Don’t forget your “everyday” advocates: tracking, embracing, and empowering fans 

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:40 PM Your Fans Are Your Top Source For Content: How To Leverage Them

Actress Kate Hudson may be known as the co-founder and ‘face’ of Fabletics, but over the past year, one of the brand’s top sources for marketing content is from Kate’s engaged community of Fabletics members! Join Carly as she presents a how-to session on ways customers are providing content across platforms, and in turn, fueling sales:

  • Finding the best approaches to connect with your fans and get great engagement from them 
  • Walking through examples of user generated content (from product models to lifestyle videos and more) 
  • Understanding that fans can help you bolster sales