Carly Dahlen

Sr. Director, Customer Acquisition
Fabletics

Carly Dahlen has spent the last decade focused on brand storytelling and customer engagement, via all aspects of the online experience. From navigating the startup publisher world, to running multi-million dollar digital campaigns for top clients at MediaCom, to building out CRM and brand campaigns for Bluefly and JustFab, Carly’s experience spans the breadth of the digital landscape. She is now Sr. Director of Customer Acquisition at Fabletics – a fashion-forward, active lifestyle brand, co-founded by Kate Hudson. In her current role, Carly is focused on optimizing the new customer acquisition funnel via channel diversification, integrated marketing campaigns, and site optimization.

Check out the incredible speaker line-up to see who will be joining Carly.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Panel Discussion: Shaping And Executing Your Influencer Strategy

Influencer marketing is hugely popular but it can be easy to make mistakes and invest in the wrong strategy for your audience. Panelists from Good American, Fabletics, Shopsyle and Grove Collaboative will share their approaches and the key factors to consider when you are mapping your influencer campaign. Discuss ideas for:

Adjusting internal thinking from highlighting product and your brand, to highlighting your fans
Bolstering impressions with well known social influencers

Tracking attribution via individual codes and coupons

Ensuring authenticity from your brand ambassadors’ content, but also ensuring they follow brand protocol
Funding influencers: not all are the same. Lessons learned from spreading budgets and time
Don’t forget your “everyday” advocates: tracking, embracing, and empowering fans

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:40 PM Your Fans Are Your Top Source For Content: How To Leverage Them

Actress Kate Hudson may be known as the co-founder and ‘face’ of Fabletics, but over the past year, one of the brand’s top sources for marketing content is from Kate’s engaged community of Fabletics members! Join Carly as she presents a how-to session on ways customers are providing content across platforms, and in turn, fueling sales:

Finding the best approaches to connect with your fans and get great engagement from them
Walking through examples of user generated content (from product models to lifestyle videos and more)
Understanding that fans can help you bolster sales