Carly Dahlen has spent the last decade focused on brand storytelling and customer engagement, via all aspects of the online experience.  From navigating the startup publisher world, to running multi-million dollar digital campaigns for top clients at MediaCom, to building out CRM and brand campaigns for Bluefly and JustFab, Carly’s experience spans the breadth of the digital landscape. She is now Sr. Director of Customer Acquisition at Fabletics – a fashion-forward, active lifestyle brand, co-founded by Kate Hudson.  In her current role, Carly is focused on optimizing the new customer acquisition funnel via channel diversification, integrated marketing campaigns, and site optimization.