Wednesday, February 25
4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse
TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by:
- Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
- Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
- Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
- Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns
5:30 PM Retailer Only: The Bottom-Line Roundtables: Ecommerce Executives Sharing Strategies Across Revenue Tiers
Join fellow ecommerce executives for candid, revenue-tiered roundtable discussions focused on sharing real-world strategies and solutions. Exchange insights with peers facing similar challenges and leave with actionable ideas to drive growth at every stage of your company’s journey.
1. 25 Million and under in online revenues
Host: Calvin Lammers, SVP, Digital & Media, Necessaire
2. 25 – 50 Million in online revenues
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3. 50-100 Million in online revenues
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4. 100 – 250 Million in online revenues
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5. 250-500 Million+ in online revenues
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6. 500 million+ in online revenues
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Check out the incredible speaker line-up to see who will be joining Calvin.
Download The Latest Agenda