Calvin Lammers

SVP, Digital & Media Nécessaire, Inc.

Calvin Lammers is a 12 year digital marketing veteran who started his career on the retail side with Target. Calvin made his first foray into eCommerce with Quidsi, an Amazon subsidiary with such sites as Diapers.com and Soap.com. Since then, Calvin has moved over to the brand side leading digital for at a number of F&B disruptor brands such as KIND, Bai, Spindrift, and Health-Ade before making the jump to beauty and personal care with Nécessaire.

At Nécessaire, Calvin oversees all digital platforms and paid media for the Premium body care and hair care brand, including Sephora, Amazon and DTC.

Day Three: Thursday, February 27: Visions for The Retail Future

9:05 AM KEYNOTE PANEL: Navigating The Next Phase Of The D2C Revolution

Scaling a D2C brand while maintaining product quality, brand integrity, and customer satisfaction
driving decision-making, enhancing product recommendations, and improving overall business performance using AI and data analytics
Staying relevant in a crowded market
Prioritizing customer-centricity through personalized shopping experiences, seamless omnichannel interactions, and efficient customer service
Utilizing effective digital marketing tactics, influencer collaborations, and leveraging social media platforms to build brand awareness and customer loyalty

Check out the incredible speaker line-up to see who will be joining Calvin.

Download The Latest Agenda