Calvin Anderson

Senior Vice President, Digital Experience SharkNinja

Monday, February 24: Search & Performance Marketing Summit (retailer only)

Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences
Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach
Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization
Leveraging digital tools and analytics to enhance customer satisfaction and loyalty

Examining the ways in which you can use AR, VR or 3D images to enhance your customer experience
Looking at how AR and VR have evolved into a more dynamic way to “feel” your products
Acknowledging how 3D photos can help customers better understand the size and shape of a product
Talking through a successful application for these kinds of technologies that is helping to drive online purchase decisions

Check out the incredible speaker line-up to see who will be joining Calvin.