Bruna Calheiros

Director, User Experience Estée Lauder Companies

Bruna is the Director of Global User Experience at Estée Lauder Companies leading multi-diverse teams in New York, Romania and United Kingdom. At ELC, Bruna designs digital and omnichannel experiences for ELC brands, including Estée Lauder, MAC, Origins, Clinique, Too Faced, Jo Malone, La Mer, Bobbi Brown, GlamGlow, Aveda, Lab Series, Prescriptives, Becca, Smashbox, among others in 150+ countries. Each of the 25+ ELC brands has its own ecommerce platform and the ELC Online designs, produces, launches and maintains each one of the websites. The Global User Experience team gives support to all brands and ecommerce sites, educating them about best-practices, and aiming to always create the best user-centered experience for ELC customers worldwide. At Estée Lauder, Bruna and her team work in a highly iterative format, tailor-made, incorporating design, research, experimentation, and continuous learning from real users into an agile process. Outside of Estée Lauder Companies, Bruna produces high-end wellness, art and music events in New York, as well as developing her own custom aromatherapy products.