Transform EMAIL + RETENTION Summit
Monday, February 24th, 2020
Reengagement emails play a critical role in lifecycle marketing campaigns, and when faced with increased unsubscribe rates, retailers can face a number of risks including email deliverability issues or damage to your sender reputation. Learn to turn your inactive subscribers into active subscribers in this dynamic panel, with digital marketing, email and Co-Founders from the skincare, travel and oral care industries. Learn trade secrets and leave with pages of notes to get your customers to reengage today.
- Reviewing the biggest missteps retailers make that lead to unsubscribes
- Evaluating reasons for disengagement: Time? Affinity? How to analyze the differences
- Creating new customer interactions that are focused on re-engagement
- Thinking about how to “not scare them away”: Keeping them engaged long term