Brit Tucker

Vice President, Product Society6

Brit Tucker is a seasoned product executive with 15+ years in digital product management, eCommerce, and wellness. Currently, as VP and Head of Product and Technology at Society6, Brit shapes digital strategy for a leading D2C creative brand. Known for her strategic vision, she’s skilled at building digital roadmaps, enhancing operational efficiency, and launching products that connect with consumers. Her portfolio includes notable brands such as Lulu and Georgia, Beautycounter, and Pure Barre, where she’s driven high-impact initiatives. Prior to Society6, Brit led digital transformations at Upscribe and Beautycounter. Beyond corporate life, Brit is a 500-hour RYT, breathwork facilitator, and Reiki practitioner, infusing a holistic approach into her work. She holds a B.S. in Business Administration from Saint Louis University and an MBA from Webster University, combining business acumen with a commitment to wellness.