eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Brian Doherty, Manager, Integrated Marketing & Partnerships at Zulily
Zulily Logo

Brian Doherty

Manager, Integrated Marketing & Partnerships

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:40 PM Machine Learning And Mobile -- Without An Engineering Team

Brands can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers.

Discover how Zulily leveraged proprietary data science and machine learning technologies to reach the right customers in the right channel with the right message. In a session led by Brian Doherty, Zulily’s integrated marketing and partnerships lead, retailers can learn how his team has worked with both global and up-and-coming brands to modernize “traditional” retail techniques of stoking curiosity, creating urgency and providing entertainment with: 
  • Strategies for brands who want to dip their toe into cutting edge martech 
  • Case studies that show how brands built genuine connections with customers, increased email databases, and tested products efficiently