eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Brian Doherty, Manager, Media & Partnerships at Zulily
Zulily Logo

Brian Doherty


Manager, Media & Partnerships
Zulily

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


4:40 PM Machine Learning And Mobile -- Without An Engineering Team

Retailers can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers.
Discover how Zulily leveraged proprietary data science and machine learning technologies to reach the right customers in the right channel with the right message. In a session led by Zulily’s Brian Doherty, Head of Partnerships, retailers can learn how he’s worked with both global and up-and-coming brands to modernize “traditional” retail techniques of stoking curiosity, creating urgency and providing entertainment with: 

  • Strategies for brands who want to dip their toe into cutting edge martech techniques while still capitalizing on a brand’s strengths
  • Relaunching a CPG brand that was seeing saturation in the brick-and-mortar market while testing new high-margin product with an engaged audience on mobile they could directly reach – without the grocery store middleman
  • Creating highly sticky, engaging experiences with a boutique syrup brand who wanted to show a social media audience that syrup could be more than just for pancakes