Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
Brands can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers.
Discover how Zulily leveraged proprietary data science and machine learning technologies to reach the right customers in the right channel with the right message. In a session led by Brian Doherty, Zulily’s integrated marketing and partnerships lead, retailers can learn how his team has worked with both global and up-and-coming brands to modernize “traditional” retail techniques of stoking curiosity, creating urgency and providing entertainment with:
- Strategies for brands who want to dip their toe into cutting edge martech
- Case studies that show how brands built genuine connections with customers, increased email databases, and tested products efficiently