Brett Matthews

In this session, CEO Brett Matthews will share the remarkable journey of Kate Farms, illustrating the many ways brands can meet their customers wherever they shop. Kate Farms, known for its organic, plant-based formulas and shakes for kids and adults, began its story in retail stores, then pivoted to the medical channel, where they are now available in over 1,400 hospitals and covered by insurance. Through a passionate customer base, they built a robust online presence and, due to strong demand, are now returning to big box stores. Brett will discuss how Kate Farms utilizes these diverse channels to fulfill its mission of making nutrition the foundation of health, helping people live their best lives and reach their full potential.

Objectives:

• Understand how to shape your distribution strategies to meet customer needs, ensuring products are always accessible where they shop.
• Discover how to leverage community influencers to create a pull strategy that drives brand awareness and customer demand.
• Explore how forming strategic partnerships and evolving business models can help grow market share and fulfill your brand's mission.