Brandon Finch

Brandon Finch has been working in ecommerce for 20+ years. His ecommerce career started at Patagonia, a privately-held global leader in the outdoor apparel industry, where he supported online customer service, merchandising, SEO, affiliate marketing, usability studies and consumer purchasing behavior research. Since then, Brandon has held ecommerce management positions with Royal Robbins, an outdoor apparel company; Phoenix Footwear Group, owner of several footwear brands; and Cycle Gear, the nation’s largest retailer of motorcycle parts and apparel.

As Jelly Belly's VP Global eBusiness, he is responsible for all DTC sales channels, company websites and a suite of web-based tools. His team supports digital sales and marketing, both DTC and Wholesale, domestically and internationally. Brandon oversees teams that include Digital Sales & Marketing, Website Development and Consumer Affairs.

Following his "Let the Numbers Speak" philosophy, he is methodically measuring, revising and refining the internal and external web properties and opportunities for JBCC