eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Brad Van Der Woerd, VP, Professional Services at YES Marketing
YES Marketing Logo

Brad Van Der Woerd


VP, Professional Services
YES Marketing

Check out the incredible speaker line-up to see who will be joining Brad.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


9:10 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

11:20 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

2:30 PM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius