Loyalty isn’t a one-size-fits-all game—today’s customers expect personalized rewards and experiences that truly resonate with their unique preferences and lifestyles. Designing loyalty programs that speak to the diverse needs of every shopper means thinking beyond points and discounts to create meaningful connections that inspire lasting allegiance. In this panel, industry innovators share strategies to craft flexible, inclusive loyalty programs that engage all customers—turning everyday buyers into devoted brand champions who keep coming back for more. Expect to hear about: