Ashley Newman

Director of Marketing + Communications ZippyPaws

Ashley is the marketing and communications mastermind behind ZippyPaws. A little sarcastic and never at a loss for an opinion, her eye for aesthetics and ability to talk to pretty much anyone comes from a career in fashion and public relations. She's been pivotal in making ZippyPaws a household name and most recently, she’s negotiated industry-first partnerships with the NHL, NASCAR and MLS. The co-host of Dog Mom Podcast and a board member of GALS Foundation, she’s immersed in the pet industry on all fronts. She’s an advocate for rescuing animals and is a fur-mom to three rescue dogs and two rescue kitties. In her spare time you will likely find her in a mosh pit at a metal show or drinking an espresso martini after a day of skiing.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Panel: Catering To Diverse Customer Needs In eCommerce

Exploring the evolving consumer demand for more diversity and realism in fashion, both in advertising and product offerings
Analyzing how brands are reshaping their marketing strategies and product lines to reflect a more inclusive image of today’s population
Showcasing case studies and examples of successful initiatives where brands have embraced diversity, fostering greater consumer engagement and loyalty

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Ezra Cohen, E-commerce Content Strategy Representative, Colavita

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand

Becki Relihan, Director, Retail & Rental, Blue Mountain Resort

Topic 4: Topic pending

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: topic pending

Ashley Newman, Director of Marketing + Communications, ZippyPaws

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda