February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)
Topic 2: A/B Testing on Your Websites
Heather Petersen, Director of Digital Marketing, Bassett Furniture Group
Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand
Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts
Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance
Hayley Zacharia, SEO Lead, Harley Davidson
Topic 5: The Importance of Prioritizing Customer Engagement on Social Media
Di Lyngholm, Director, Creative Services & CX, FUN.com
Topic 6: Identifying Growth Opportunities Through Effective Attribution Models
Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s
Topic 7: TBA
Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star
Topic 8: TBA
Ashley Newman, Director, Marketing & Communications, Zippy Paws
Check out the incredible speaker line-up to see who will be joining Ashley.
Download The Latest Agenda