eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Arushi Agrawal Chawla, Director of Product at Caastle
Caastle Logo

Arushi Agrawal Chawla

Director of Product

Check out the incredible speaker line-up to see who will be joining Arushi.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:55 PM Panel Discussion: Driving Omnichannel Engagement By Designing A Personalized Customer Journey

The customer journey is not linear and the path to purchase is unpredictable at best. Panelists will share the ways in which they are engaging customers across touchpoints by providing individualized experiences and content. Learn how they are:

  • Utilizing AI and customer data to craft new and unique digital experiences to engage customers across channels
  • Identifying the technology that is providing a contextually relevant customer experience 
  • Testing to ensure which algorithm is the best for targeted customer interaction—and determining when parameters should be changed based on customer behavior and product 
  • Measuring how customer satisfaction and happiness will translate to a greater lifetime value