Annette Matzen is a Senior SEO Manager with nearly two decades of experience in digital marketing, boasting a proven track record of developing and executing successful SEO strategies for diverse clients, from e-commerce brands to international SaaS companies. She currently leads the SEO program at Zenni Optical, where she was the company's first internal hire for SEO. In her free time, Annette enjoys hiking, working out, and playing with her two rescue dogs, Iris and Monkey.