eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Andrew Blachman, COO at Tophatter
Tophatter Logo

Andrew Blachman


Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:05 PM Case Study Remix: Bringing Discovery Shopping To The Mobile World

Discovery shopping—the act of shopping without knowing exactly what you want —comprises a huge portion of the retail market. Discovery shoppers like to feel like they got a bargain, are less motivated by name brands, and enjoy browsing. Brick-and-mortar stores like TJ Maxx, Home Goods, and dollar stores are thriving, but they have not replicated their compelling experiences online. In this talk, Andrew Blachman of Tophatter, a marketplace that is reimagining discovery commerce, will discuss: 

  • The elements needed to create a discovery experience on mobile 
  • How to marry the hobby of shopping with the psychology of gaming to keep people coming back
  • The increased opportunity for discovery retailers online from digital goods to rewards partnerships and more